If you’re a SaaS company and your marketing is struggling, your leads are shrinking, and your visibility is reducing, it’s hard to know what the right fix is. Do you need more content? Do you need a different keyword strategy? The answer isn’t cut and dried, and it’s even more confusing to know who to turn to for help. Is it better to go with a content marketing agency or an SEO agency? What’s the difference? Why is one better than the other? It depends on your needs.
- Content marketing agencies create the content and resources your audience needs to learn and build trust.
- An SEO agency helps increase your company visibility so the people searching for solutions find you.
Both can play an important role in turning visitors into future customers. And if you work with long sales cycles and your product takes some explaining, you need both visibility and a steady stream of content to keep your audience engaged. So how do you choose which type of agency is best?
Below, you’ll find a look at standout content marketing agencies and SEO agencies focused on SaaS companies, including what they offer, pricing, who they’ve helped, and how each gets results for their clients.
Content Marketing Agency or SEO Agency for SaaS: Which Pulls In More Leads?
This question shows up a lot, but it turns out you don’t need to pick one or the other to get leads. Content marketing and search engine optimization work together like bread and butter. An SEO agency helps people find your site when they search for something you offer. A content marketing agency gives them reasons to stick around and reach out.
Here’s how they differ:
- Content marketing agencies help shape your brand’s story and create content people want to read, watch, and share. They lean in on blog posts, videos, and real-world examples that tackle the problems people face. SEO strategies are often built in, but the magic comes from relatable storytelling.
- SEO agencies dive into the technical and keyword strategy. They make websites faster, easier to use, and optimize for answers in search results. Expect keyword research, site audits, and link building. Some will create content, too, but their heart is in building strategies to get you noticed.
The best results come when both work together. SEO strategies bring the right kind of visitors. High-quality content helps those visitors see how your product makes work easier or life better.
What Content Marketing Really Does for SaaS Growth
People choosing SaaS businesses don’t rush. They study, ask around, and question if a solution actually helps. That’s where content marketing comes in. Strong content marketing, grounded in good storytelling, helps you stand out, answer questions, and guide people as they weigh their options.
Whether it’s an educational article, an interesting white paper, or a story about the client that cut onboarding time in half because of your product, creating an archive of helpful content helps you pull in more qualified visitors. Think of every blog post, case study, or guide as a chance to generate attention and build brand authority. For example:
- Blog posts clear up confusion and answer popular questions.
- White papers and thought pieces show deep expertise.
- Real-life case studies back up your promises with proof.
People want to trust a vendor before they give up their email. Helpful, honest content marketing does that. When you answer your audience’s questions and show you understand their challenges, you make it easy for people to see you’re the right choice.
Who’s Who: Top Content Marketing Agencies for SaaS
A handful of content marketing agencies have built strong reputations helping SaaS companies attract and win over the right people. Each marketing agency brings something different to the table, but they all understand how to make software relatable and engaging.
Column Five: Telling Memorable Stories for SaaS Companies
Column Five has over 15 years of experience turning complex tech into stories people want to share. With a focus on B2B SaaS, their team creates award-winning content that converts.
Their signature Story Scan program identifies what’s unique about your company—that core perspective that nobody else has—and translates it into compelling stories across channels. Early on, infographics and data-rich visuals were their rise to fame, but now they are a full-service agency, offering content strategy, branding, SEO, and content production, including static, interactive, podcasts, video, and more.
Clients trust Column Five to do more than create content; they uncover the story that separates you from competitors, helping you stand out. They also slot in as an extension of your team and are experts at helping clients scale, whether through AI solutions, tools, or full-scale support. Their content strategy approach combines content creation with strategic SEO so your brand authority grows with every piece. For example, they helped Dropbox recrutiing increase brand perception 19% with a full-scale content campaign.
Their reputation attracts software, tech, and fintech firms of all sizes. Names like Microsoft, Netflix, HubSpot, Amazon, Salesforce, and GitHub rely on their expertise. As a SaaS content marketing agency, they understand B2B SaaS inside and out.
They usually work with growing or enterprise SaaS companies starting from $10,000 a month. This matches the scope of building a full content marketing operation that brings in measurable results.
As an Instacart Amanda Smith, B2B Marketing Manager put it: “I didn’t know that content could be this good… They are the gold standard for being an extension of our team.” This sums up how they work—like a true partner, not just a vendor.
Other Noteworthy Content Marketing Agencies
- Animalz stands out for long-form, research-backed content. Their approach builds brand authority fast, with Google, Amazon, and Zendesk among their fans. They focus more on depth than chasing trending topics. 360Learning, for example, saw big growth in marketing-qualified leads after investing in their content marketing strategies. Expect a starting budget around $10,000 monthly. This SaaS content marketing agency has a proven track record with B2B SaaS businesses.
- Omniscient Digital connects storytelling with technical SEO. Founded by former HubSpot leaders, they create content that addresses real needs for companies like SAP and Loom. Budgets usually start above $15,000. Their content strategy focuses on organic search and organic growth for SaaS companies.
- Grow & Convert cares about conversions, not just visitor numbers. As a SaaS content marketing agency, they combine content creation with data driven SEO strategies. They use Pain Point SEO, focusing on keywords people search when they’re ready for a solution. Brands like Patreon and Leadfeeder see fewer but more relevant posts, leading to more sign-ups. Clients consistently highlight how profit-focused their content marketing strategies are.
- Single Grain offers everything from content marketing and SEO to paid ads. SaaS companies that want a marketing agency for all things growth come to them. Their client list includes AWS, Uber, and Salesforce, with typical budgets at $10,000 or more a month. They deliver digital marketing services alongside strategic content marketing.
What an SEO Agency Brings to SaaS Companies
SEO agencies make sure your product pops up when someone searches for what you offer. Their job focuses on technical tweaks, content marketing strategies, and growing organic traffic.
They are particularly adept at technical SEO, which keeps your website running quickly and smoothly, even on mobile. (Nobody sticks around if a page is slow or hard to use. And it’s tough to rank if search engines have trouble finding your site.)
Good SEO agencies research exactly what terms people use. It’s not just broad phrases; they go deep, identifying specific questions and high-intent keywords. That’s the difference between traffic and traffic that turns into real conversations. For B2B SaaS, that might mean targeting something like “best workflow tool for remote teams” over generic terms.
Links from trusted sources help your site earn credibility, too. SEO agencies find smart ways to get these links, from digital PR to creating resources others want to reference. Strategic SEO also goes beyond traditional SEO metrics to focus on what drives real results for SaaS businesses.
The payoff? Predictable, relevant organic traffic. When people search for something you solve, they find you—no pushy paid ads needed. Organic leads become cheaper per sale, and organic growth stacks up over time.
The Agencies That Understand SaaS SEO
- Siege Media takes care of the details: keyword plans, technical SEO upgrades, standout visuals, and link-building. Zapier grew its organic traffic by more than 800% with their help. Many clients start at $5,000 a month but invest more as results kick in. Siege Media combines content production with full-service SEO for SaaS companies.
- First Page Sage combines high-level SEO strategies with content people trust. They handle everything from planning to ghostwriting and conversion tweaks. SaaS companies like Microsoft and Equinix work with them, often budgeting between $3,500 and $12,000 monthly. Their approach to technical SEO and content strategy makes them stand out among digital marketing agencies.
- SimpleTiger sticks to B2B SaaS. They offer SEO, content creation, and links, all focused on growing signups. With a nearly perfect rating from clients, they help companies like Segment and JotForm. Case studies mention 1,200% growth in search engine rankings. Monthly budgets usually land between $5,000 and $15,000. As a SaaS content marketing agency, they understand marketing strategies that work.
- Victorious SEO covers audits, keyword research, site fixes, and powerful link-building. They don’t create content directly but write detailed briefs so your writers nail strategic SEO. Their awards and ratings back up their approach, and their projects can scale up to $100,000+ total, depending on scope. Siege Media and Victorious both excel at technical SEO for enterprise SaaS companies.
- Directive Consulting combines technical SEO, content marketing, PPC, and conversion work. They manage campaigns that follow potential customers across touchpoints. Companies like Cisco and Zoom turn to them for their full-funnel approach, typically investing $15,000 to $40,000 a month. Clients often see double or triple the number of organic leads.
Bringing Content and SEO Together: The Real Secret to More Leads
The truth is you’ll get the best results when you stop treating content marketing and SEO as totally separate. Think of an SEO agency as what helps people find you, and a content marketing agency as what draws them in to learn more or try your product.
Integrated marketing strategies start with finding the right search terms, then building content marketing that truly answers people’s questions. Mixing smart SEO strategies with unique insights means you attract engaged visitors who see your brand as a resource, not just another pitch. With every new article or resource, your library grows—and so does the flow of new leads.
Why Content Agencies Win (and Why Column Five Is Your Best Bet)
If you’re choosing between a content marketing agency or an SEO agency, go with a content marketing agency. Here’s why: content marketing agencies that know their stuff handle both storytelling and SEO strategy in one place. You get the full package without coordinating between separate teams.
Content marketing agencies excel at building the kind of trust that actually converts visitors into customers. They craft stories that stick, explain complex ideas clearly, and create content people want to share. For SaaS companies, where standing out means everything, this approach wins deals.
But the real advantage? Great content marketing agencies don’t ignore SEO. They bake it into the process from day one. Your content gets built to rank and engage at the same time. No awkward handoffs. No disconnected marketing strategies. Just work that performs on both fronts.
A SaaS-focused content marketing agency like Column Five understands content marketing strategies that work for B2B SaaS and delivers high-quality content that drives organic growth. Column Five specifically knows how to generate qualified leads because they understand what actually resonates with the people you’re trying to reach. Their content strategy spans everything from content production to technical implementation, making them more than just another marketing agency offering marketing services.
But to decide your next move, you need to look at your strengths and weaknesses. If your content is strong but hidden, boost your SEO. If you rank high but people drop off once they visit, upgrade your content marketing. For the biggest impact, invest in both. Working smarter across content marketing and strategic SEO brings results you just can’t get by picking one or the other.
Ultimately, whether you need a full-service SEO approach, social media strategy, paid ads, or digital marketing that covers all bases, the right SaaS content marketing agency can make all the difference.
Interested to learn more? Get in touch.
