Content Strategy Services

Campaign Planning

Improve your ROI and make a measured impact with creative campaign planning tailored to your content and business goals.

Why Campaign Planning Matters

If you want to successfully engage people, you need targeted campaigns that send the right message—consistently. To figure out what the “right” approach is, however, you need to experiment, test, learn, and iterate. Planning campaigns strategically gives you a bird’s eye view of your content ecosystem and helps you coordinate every element. With this knowledge, you can refine your messaging, optimize your workflow, publish consistently, and improve your end results effectively and efficiently.

Elements of Campaign Planning

Effective planning considers every aspect of content marketing, from brainstorming to publishing, including: 

  • Goals
  • Metrics
  • Personas
  • Channels
  • Budget
  • Messaging
  • Timeline
  • Editorial calendar
  • Content deliverables

The more detailed your plan, the better you can maximize your resources and execute your campaign.

How We Approach Campaign Planning

We take a collaborative approach to planning campaigns, helping to prioritize your goals and craft the right strategy to achieve them. From budget and channels to story and format, we provide a comprehensive, scalable plan that includes creative ideas, infrastructure support, best practices, editorial timelines, channel recommendations, and more to ensure your content is successful.

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