Content Strategy Services

Channel Planning

Increase conversions with custom channel planning to help you maximize your reach and connect with the right people.

Why Channel Planning Matters

Successful content marketing requires more than content. To make the biggest impact, you need to get that content in front of the right people by targeting the right channels, including:

  • Owned

    Website, blog, newsletter, social media, etc.

  • Earned

    Social influencers/outreach, traditional media, industry publications, etc.

  • Paid

    Traditional advertising, social media advertising, sponsored content (advertorial), content discovery, traffic builders, etc.

With so many options, however, it can be challenging to know exactly which channels will be most effective for your brand. That’s why channel planning is crucial to bring clarity and focus to your distribution strategy—and help you meet your existing and would-be customers where they’re at. When your distribution strategy includes the right channels, you can brainstorm the right ideas, create the best formats for each channel, and ensure your content makes the biggest impact at every touchpoint.

How We Approach Channel Planning

We dive into your data and personas to get an intimate understanding of your goals and the people you’re trying to reach. With these insights, we identify and prioritize your most effective channels, explore potential experimental channels, and recommend creative content tailored for your plan and budget. With our channel planning services, you can ensure your content always connects with the right people.

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