Measurement Approach

If you want your content to be successful, you need to know what success looks like. With a smart goal-setting and measurement strategy in place, you can clearly monitor your performance to find out what content is working, what’s not, and how you can improve across the board. This helps you increase your efficacy, reduce inefficiency, improve your ROI, and refine every aspect of your content strategy, from your budget allocation and distribution channels to your content ideas and formats. 

We develop a shared definition of success and provide only the most relevant metrics to measure it. This includes solid benchmarks for testing and validation, objectives and key results, reporting frequency, and clearly defined roles. With these insights, you can transform your content strategy and achieve your goals with less stress.