Back To post

microcontent

July 2015 Hottest Month on Record

A new study U.S. National Oceanic and Atmospheric Administration reveals that July 2015 was the hottest month ever measured since records started being kept in 1880. What’s even more shocking is nine out of the ten hottest months ever recorded have occurred since 2005. This year has already set record breaking temperatures and some scientists…

Learn More
Top Converting B2B Marketing Tactics

A new report from Marketo customers shows the top converting B2B marketing tactics. The chart below represents average conversion rate (from lead to opportunity) by acquisition channel across all Marketo customers. With referrals and inbound tactics showing the highest conversion rates, it’s easy to see why more companies are investing in content marketing strategies.

Learn More
Millennials Take Over American Workforce

2015 marks the first year in which the Millennial Generation has become the dominant generation in the American workforce. A generation that was born post-internet, and raised with mobile technology has now officially taken over the reigns as the highest employed generational group. This article from Business Insider shows some other interesting ways the American…

Learn More
Americans and Their Pets: A Story About Spending

Working at a data-visualization agency has its perks. You’re constantly exposed to new data and interesting stories. Some data sets, however, leave me thinking in Queen lyrics: Is this the real life, or is this just fantasy? In a new study by the American Pet Products Association, we learn that Americans are set to spend $60 billion…

Learn More
Big Data Explained In One Chart

Every day, we create 2.5 quintillion bytes of data. This data comes from everywhere: sensors used to gather climate information, posts to social media sites, digital pictures and videos, purchase transaction records, cell phone GPS signals, and Spotify music downloads. Put it is this way, anything you do over the web is being tracked. With…

Learn More
Marketing Budgets Shift Heavily To Content Marketing

According to the 2015 B2B Content Marketing Trends study by Content Marketing Institute there is a correlation between effectiveness and the amount of budget allocated to content marketing. The most effective marketers allocate 37%, on average, whereas the least effective allocate 16%. Below is a breakdown of how marketers are allocating budget towards content marketing…

Learn More
Ad-Blocking Costing Publishers Billions In Revenue

The number of consumers using ad blocking software worldwide has increased 41% year-on-year to 198 million monthly active users, according to a report published Monday by PageFair and Adobe. While that figure may only represent 6% of the global web population, ad blocking is expected to cost publishers more than $21.8 billion in 2015 in…

Learn More
Presidential Candidates Who’ve Raised The Most Money

It’s been almost 4 years, but the time once again is upon us. No, I’m not talking about the Olympics or even the World Cup. I’m talking about election season. It’s that time of year when the next leader of the free world gets to answer questions like, “Who do you like better: Johnny Cash or…

Learn More
20 Schools Responsible for 1/5 of Grad Student Debt

Looking to further my education and really get my hands dirty in the world of marketing, I recently starting research grad schools in my area. After about 30 minutes of browsing some local universities, however, I quickly realized I’d have to start selling my blood to have any chance of affording a graduate degree. (I’m AB negative,…

Learn More
Media Use in the Middle East – Northwestern University in Qatar

We’ve had the pleasure of collaborating with Northwestern University in Qatar (NUQ) for the last three years. Every year, NUQ conducts a survey about Media Use In The Middle East. Our team then creates a website and interactive data tool that helps users dig into the survey data. More than 6,000 respondents across six Arab countries were…

Learn More