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with good people.

SMX Search Marketing Expo Branding

Search marketing continues to be the biggest and most powerful form of digital marketing. Search Marketing Expo (SMX) has been the leading event for SEO and SEM professionals since 2007, helping thousands of marketing practitioners succeed with actionable tactics taught during conference sessions and training workshops. We teamed up with the SMX to help refresh the brand by focusing on their visual identity. We gave their logo a facelift and revisited their brand typography and color palettes. We didn’t want to stray too far from the original logo since the brand was well-recognized in the digital marketing space. The result was a more modern approach to the brand’s design thinking, and the new visual assets have been adopted organization-wide.

We create great content that brings people to your website.