Visual Language: USA Today
USA Today has long been known as a pioneer in the news industry for its use of infographics—particularly for its USA Today Snapshots®, which are illustrative charts and visualizations used on the front page of each section. These small data sets provide readers with short, easily digestible information about some of the larger news topics of the day. We were excited to help the team refresh its infographic style and visual language to coincide with a rebranding that was already underway with Wolff Olins.
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