The Data that Lies Beneath



How big is the problem of dark data? The total amount of digital data in the world surpassed 2.7 zettabytes in 2012, a 48 percent increase from 2011.* 90 percent of this data will be unstructured or “dark data.” Worldwide, 7.5 quintillion bytes of data, enough to fill over 100,000 Libraries of Congress get generated every day. Conversely, that deep volume of data can serve to help predict the weather, uncover consumer buying patterns or even ease traffic problems – if discovered and analyzed proactively.

We teamed up with long-time partner, Lucidworks to create this interactive infographic on the true cost of dark data, and how brands can tap into the huge potential dark data provides.

Click here to view the full interactive.