Visa Fingerprint Scanner Technology

Video Direction and Production


Column Five teamed up with Visa with the goal to reinvent their explainer videos. Our approach was to be as innovative and forward thinking as possible, while still being informative and educational. The result was a video that utilizes mixed media to explain how fingerprint authentication technology works on cell phones. We utilized live-action footage, motion graphics, paper craft, stop motion, and a variety of other techniques to accomplish our goal. The end result is something we find to be truly unique.

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