Brand Heart Workbook: Identify Your Brand’s Core Beliefs

WHAT'S INSIDE

Your Brand Heart influences everything your brand does, from how you present yourself to the world to how you treat your customers and employees. In this simple workbook, we’ll show you how to articulate your Brand Heart (purpose, vision, mission, and values) so you can build a brand that’s aligned to your core beliefs—and effectively communicate those beliefs to your audience.

What You’ll Get: 

• Step-by-step directions to identify your purpose, vision, mission, and values.
• Real-world examples of how brands articulate their Brand Heart.
• Helpful tips to communicate your brand heart.

*This workbook is meant to be used in conjunction with our Guide to Find Your Brand Heart.