Though content marketing is the new frontier, marketers are still facing the age-old question: How do you get your brand’s content in front of an audience? Thanks to the proliferation of new media, with the right distribution strategy, you can reach more consumers than ever before.
Still, it’s easy to feel overwhelmed. Sure, you can create content, but how do you know if it’s serving your marketing goals? Once it’s created, where do you publish? And how do you optimize content for maximum results? Over the last few years, we’ve heard these concerns from all corners of the content marketing globe. And, in many ways, things have only become more confusing as more platforms pop up.
Because we’re in the business of making confusing things easy to understand, we thought it was time to help make sense of it all. At Column Five, we’ve assembled a pro Communications team to help some of the world’s biggest brands reach the right audience. We’ve also made friends over at Onboardly, a PR agency that specializes in content marketing for startups. Our brands have learned plenty over the years (both the easy way and the hard way), so we joined forces to create the new e-book, The Ultimate Guide to Content Distribution.
Whether you’re a PR pro or DIY content marketer, this e-book covers everything you need to know about content distribution, including all our insider tips and tricks. Want to make the most of your content? Download the e-book to learn about:
Crafting a killer content strategy: Get tips for strategic ideation to make sure your content serves your objectives.
Content formats and types: Curate your content marketing mix to include a variety of formats primed for different platforms.
Tips for making media contacts: Learn how to cultivate relationships with journalists and social influencers to expand your content’s reach.
Choosing the right distribution channels: Learn about how each channel can serve your goals and identify which channels to target.
Measuring your ROI: Find out which metrics help track your content’s success at every stage of the sales funnel.
Good content deserves to be shared. With a little bit of structure, planning and foresight, your content can make a major impact.
- Find out how to get the most mileage from your content by Maximizing Your Publishing with Microcontent.
- Learn everything you need to know about visual content in The Ultimate Guide to Visual Content Marketing.
