Content marketing is all about diversity: high-value evergreen content that informs, mixed with high-impact, real-time content to bring awareness to your brand. But content marketers are often pulled in every direction, tasked with creating a high volume of content to fill each bucket while ensuring that every piece feeds long-term brand goals.
With limited resources and ever-increasing demands, how do you create content that is economical and impactful? Enter microcontent—an effective approach to content creation that requires little effort and provides maximum value.
Our sister company, Visage, has teamed up with Kapost to create this wonderful free e-book that aims to provide brands with an actionable strategy for microcontent. In this e-book you’ll learn:
- What microcontent is: Learn about the different formats to get an idea of what you might want to experiment with.
- Why microcontent supports your content strategy: From long-term goals to day-to-day publishing, learn how microcontent helps support your efforts
- How to create effective microcontent: Whether you’re just starting to create content or have an enormous archive, find out how to produce a high volume of content with minimal effort.
