Content marketing is all about diversity: high-value evergreen content that informs, mixed with high-impact, real-time content to bring awareness to your brand. But content marketers are often pulled in every direction, tasked with creating a high volume of content to fill each bucket while ensuring that every piece feeds long-term brand goals.
With limited resources and ever-increasing demands, how do you create content that is economical and impactful? Enter microcontent—an effective approach to content creation that requires little effort and provides maximum value.
In this e-book you’ll learn:
- What microcontent is: Learn about the different formats to get an idea of what you might want to experiment with.
- Why microcontent supports your content strategy: From long-term goals to day-to-day publishing, learn how microcontent helps support your efforts
- How to create effective microcontent: Whether you’re just starting to create content or have an enormous archive, find out how to produce a high volume of content with minimal effort.
