Step Toward Change Identity
We love to collaborate with great partners who inspire us to be better, which is why we chose to partner with civ.works.
Civ.works is a new social network that seeks to heal our current social and political divide by connecting American citizens with each other to affect change. For the public launch, we created a full brand identity, as well as an explainer video and supporting assets for pre-publicity. It was a creative challenge but a joy to help us break down barriers, click by click.
In our rebranding, we crafted an isometric logo that forms a set of steps tilted on its side, and also doubles as an abstract representation of the American flag. The messaging and brand identity of a “Step Toward Change” supplemented the visual identity.
Read more about this collaboration on our blog.