Planning ahead helps every aspect of your content marketing efforts, which is why your content strategy is vital. But a long-term content strategy doesn’t mean you have every single piece of content mapped out for a year; it means you have established parameters and guideposts to help you stay true to your larger goals as you go. Here are 4 reasons why you should adopt a long-term strategy.
Instead of investing in one-off pieces or scattered efforts, a long-term strategy lets you take a more holistic approach to content creation and publishing, helping you get more bang for your buck.
A solid strategy gives you a map to follow, making it easier to streamline production and plan ahead.
Whether it’s a seasonal infographic or a major foundational piece for your brand, a long-term plan lets you focus more energy on coming up with strong content ideas and creating in real-time.
Content marketing is like investing, in that it requires a consistent and sustained effort to yield the best results. The reality is that you can’t always predict what will be most successful. A solid strategy ensures you’re creating a steady flow of content — not sinking all your resources into one “viral” effort that may end up flopping.
- Find out how to get the most mileage from your content by Maximizing Your Publishing with Microcontent.
- Learn everything you need to know about visual content in The Ultimate Guide to Visual Content Marketing.
- Get the most eyes on your content by reading The Ultimate Guide to Content Distribution.