There’s a reason AI-generated content is revolutionizing content marketing. Practically overnight, these tools have given marketers a virtual assistant to help research, outline, and support content creation in so many ways. With this advantage, you can create a higher volume of content, draft articles with unique perspectives, and better engage your audience through content. It’s no surprise that ChatGPT has become one of the go-to tools for marketers, but it can’t just spit out the perfect article—you need the right prompts to build the right content. Lucky for you, we’ve rounded up 50 handy ChatGPT prompts for marketing. From brainstorming and outlining to writing and optimizing, these prompts will help you find fresh ideas, create richer content, and optimize to reach the right people.
50 ChatGPT Prompts For Marketing
Before we dive into these prompts, a caveat for you: While AI-generated content can be a tremendous tool, it’s important to blend both AI insights and your own expertise in any content you create. Google is cracking down on generic content that is AI-generated, so you need to make sure your content provides meaningful, insightful information for your audience. (For more tips on this, find out how to navigate AI and SEO.)
Alrighty, now that we’ve covered that, feel free to use these prompt (or tweak) as you see fit.
Brainstorming
- “What are the biggest trending topics in [your industry]?”
- “How can we approach [your topic] from a unique angle or perspective to make our article stand out?”
- “What are some innovative content formats or mediums to engage [your audience]?”
- “What taboo topics or controversial issues about [your industry] can we address to spark conversation and debate?”
- “What are some commonly held myths in [your industry]?”
- “What are the main challenges related to [topic]?”
- “What are some upcoming events or holidays we can create content around related to [topic]?”
- “What is the future outlook for [topic]?”
- “What keywords related to [topic] should we target in our content?”
- “Give me 10 ideas for user-generated content about [topic].”
- “Give me 10 article ideas to educate [your audience] about [topic].”
- “Give me 10 tips to help [your audience] learn how to [topic].”
- “Give me 10 intriguing blog ideas about [topic].”
- “What are some interactive content ideas about [topic] that can help us engage our audience better?”
- “What unconventional partnerships we can explore to create buzz and intrigue around our brand?”
- “Give me ideas for an article series that will convince [your audience] to hire/buy from [describe your brand].”
Researching
- “Can you provide an overview of the current state of research on [topic]?”
- “What are some key statistics or data points related to [topic]?”
- “Can you provide quotes or insights from industry experts about [topic]?”
- “What industry professionals can I interview to gather additional insights about [topic]?”
- “Are there any professional associations or organizations related to [topic] that offer resources, publications, or events where I can access expert knowledge?”
- “Can you research the historical background of [topic] and how it has evolved over time?
- “What evidence or examples can I include to make my arguments about [topic] more persuasive?”
- “Can you find any relevant case studies or examples that illustrate the impact of [topic]?”
- “Can you compare and contrast different approaches or solutions related to [topic]?”
- “What are some recent studies, books, reports, or articles that provide in-depth information and research on [topic]?”
- “What are some online forums or communities for [audience] to gather more information about [topic]?”
- “What are the best practices to [topic] for [audience]?”
Outlining
- “Are there any keywords or phrases I should include in the headline for SEO purposes?”
- “Write three versions of a headline about [topic] that will entice readers to click.”
- “How can I create a compelling introduction that grabs readers’ attention and sets the stage for the rest of the article?”
- “Create a basic outline for my article about [topic], including the main sections and sub-sections.”
- “How can I write a call to action that encourages readers to take action or learn more about [topic]?”
Writing
- “Does the overall structure of my article effectively convey the main message?”
- “Does the tone of my writing match the intended audience and message of the article? If not, how can I adjust it?”
- “Are there relevant quotes or sayings that can add a human touch to my writing?”
- “Are there opportunities to inject humor or wit into my writing to make it more engaging?”
- “How can I make [your audience] feel [specific emotion] while reading this?”
- “How can I use ‘you’ and ‘we’ more effectively to directly address the reader and create a sense of inclusion?”
- “What personal anecdotes, examples, or stories can I include to make the content more relatable and engaging?”
Editing
- “Can you help me clarify any confusing or unclear sentences in my article?”
- “Can you check for any grammatical errors or punctuation mistakes in my article?”
- “Are there any words or phrases in my article that could be replaced with more impactful or descriptive alternatives?”
- “How can I improve the overall structure and readability of my sentences?”
- “Is the formatting consistent throughout the article, including headings, subheadings, and bullet points?”
Optimizing
- “What images, infographics, or videos can I include to enhance the visual appeal of the article?”
- “What keywords should I target in the article to improve its visibility in search engine results?”
- “Are the target keywords for the article included in the title, headings, and body copy?”
- “Are the meta title and meta description optimized with relevant keywords and enticing language to improve click-through rates?”
- “Are there opportunities to include internal links to other relevant pages on our website to improve navigation and SEO?”
How to Use AI to Create Better Marketing
We hope these prompts have been helpful to improve your content marketing, but remember that AI is well-suited to help you win in many areas of marketing. If you’re looking for more ways to incorporate it into your workflow…
- Find out about AI’s capabilities. From personalization to data insights, learn more about the ways AI can help you hack your job.
- Follow best practices. From applications to ethical concerns, there are plenty of things to consider when it comes to AI. Find out everything you need to know about AI to brush up on best practices and more.
- Experiment with the right tools. There are more AI tools available than ever before (and more integrations coming out every day). See our roundup of the best AI tools to see what might work for your team.
Most importantly, make sure you’re setting your team up with the right guidelines to implement AI correctly. (Find out how to write strong AI marketing guidelines.) And if you’re not totally sure how and where to apply AI throughout your organization, consider bringing in experts to guide you. (For the record, we’d be happy to chat about how AI can transform your marketing.)
Either way, know that the key to successful AI marketing is experimentation. As this technology continues to evolve, the more eager you are to experiment, learn, and grow, the more you’ll win.
