Column Five’s Brand Development Services – FAQs

by Katy French

If you’re curious about what Column Five’s brand development services include, here are a few answers to our most commonly asked questions. 

  1. Why do I need a Brand?
  2. Why partner with Column Five for Brand Development? 
  3. What do Column Five’s Brand Development services include?
  4. What makes Column Five so special? 
  5. What does Brand Development cost?

1) Why do I need a Brand? 

To win people’s hearts and minds, you need to tell a strong brand story. Story is the last remaining competitive advantage—and the better you can communicate yours, the more successful your brand will be. 

But without a strong brand, you won’t have the tools or blueprint you need to align your business to your marketing, tell compelling stories, and attract a community of lifelong customers who share your values.

A brand gives you…

  • Clarity around your purpose, vision, mission, and values, so you can make decisions that are better for your marketing and business. 
  • Storytelling tools (including brand messaging and visual identity) to better connect with your customers. 
  • Guidelines to preserve your brand integrity. 

It also unites your team internally. With a strong brand, people have a shared vision of what your brand is trying to achieve, and they are more engaged and committed to achieving it.  

In short, a brand is the secret to long-term success—both inside and outside your company’s four walls. 

2) Why partner with Column Five for Brand Development?

As seasoned experts, we can craft and execute every stage of your brand development, from identifying your principles and brand messaging to designing your logo, packaging, and more. 

Also, we only work with brands we believe in, so we’ll give you the best of our brains and creativity to help you build the best brand in your industry. 

That means you’ll get…

  • Fresh eyes on your brand to identify your strengths, weaknesses, and opportunities.
  • A partner to ask the tough questions, help you dive deep into your core, and uncover the most special and unique traits that will help you compete. 
  • Experts who translate your unique brand story into powerful brand messaging and beautiful visuals. 
  • A supportive team who’ll guide you every step of the way.

And that’s just the start of it. 

Best of all, by starting our partnership by developing a brand together, we are able to get deeper insight into your brand, as well as your business. This informs the creative decisions we make going forward and lets us do more impactful work that will change your business for the better.

3) What do Column Five’s Brand Development services include? 

Whether you need to build your brand from scratch or update a specific portion of your brand, our services offer you fresh insight to help you develop and differentiate your brand, and keep your entire organization aligned, including:

  • Brand Foundation
    • Brand Heart
      • Purpose
      • Vision
      • Mission
      • Values
    • Brand Strategy
      • Goals & Objectives
      • Audiences
      • Market Positioning
      • Products & Services
      • Brand Architecture
  • Brand Expression
    • Brand Messaging
      • Value Proposition
      • Tagline
      • Personality
      • Pillars
      • Story
    • Visual Identity
      • Name
      • Logo
      • Typography
      • Color Palette
      • Etc.

Of course, we know that every brand has unique needs. Whatever brand challenges you’re facing, we can help you untangle them.  

4) What makes Column Five so special?

If you want to get to know us a little more, find out about our team philosophy and how we approach our work

5) What does Brand Development cost?

Again, as every brand is unique, price depends on your particular needs. Our typical Brand Development engagements start at $20,000-$30,000. However, we tailor packages based on your company’s size and needs. 

If that’s above your budget, we also offer custom workshops to guide your team through creating a winning brand on your own. (We also offer discounted rates for non-profits.)

Sound good? Let’s talk. And if you have more general questions about working with us, check out our top 10 FAQs. 

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