How to Create a Brand Strategy (Free Guide & Toolkit)
Brand Strategy, Branding, Content Marketing, Content Strategy
Brand Messaging
Make your brand messaging stick with a framework that helps you tell a consistent, cohesive brand story.
Why Brand Messaging Matters
To create a strong brand, you need to consistently communicate:
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Who you are
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What you stand for
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What you do
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Why you're unique
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How you do it
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Why you’re invested in helping people
With well-articulated messaging, you can tell a cohesive story at every stage of the customer journey, ensuring every piece of content you create reinforces your brand value and helps achieve your goals.
Elements of Messaging
Whether you’re building a brand from scratch or refreshing your existing messaging, you need a solid framework to communicate consistently across channels. Depending on your needs, this may include:
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Brand essence (voice, tone, personality)
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Value prop
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Tagline
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Brand and founder stories
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Pillars
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Messaging campaigns
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Messaging frameworks
Remember: From your website and packaging to your content marketing and sales materials, strong messaging is the key to making an impact at every touchpoint.
How We Approach Your Messaging
Your messaging is directly shaped by your brand goals. Depending on the story you want to tell, we help you distill and articulate key messaging around who you are, what you do, and why people should want to buy from you. To ensure your content is consistent and cohesive across all channels, we also provide messaging guidelines that are easy to apply. With this simple but flexible framework, everyone on your team is empowered to tell stories that reinforce your brand value, whether through a simple tweet or a global campaign.
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