How a Divisible Content Strategy Gives You More Content With Less Work
Column Five, Content Marketing, Content Strategy, Distribution Strategy, Ebooks, Infographic
Distribution Strategy Services
Earned Outreach
Amplify your content’s reach and increase your credibility with earned outreach targeting major publications and influencers.
Why Earned Outreach Matters
No matter how good your content is, it isn’t effective unless it reaches your audience. Earned media is one of the most powerful ways to increase your reach. Whether you’re looking to raise awareness, establish thought leadership, or increase traffic and conversions, earned media connects you with the best publications, influencers, and media outlets to connect with your audience.
Earned Outreach Services
From ideation to production, successful outreach requires a variety of elements, including:
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Content brainstorming
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Editorial planning and publishing
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Pitch writing
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Guest contributorships
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Strategic outreach
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Exclusive placements
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Publication-tailored content
Regardless of the content you create, established relationships and a well-crafted strategy are the secret to success.
How We Approach Earned Outreach
Our earned strategy is optimized to get your content maximum exposure. We take a strategic approach to increase success by identifying content ideas that will get the most traction, tailoring content for your audience, following best promotion practices, and leveraging our established relationships with major publishers and social influencers. With this multi-faceted approach, we help your content get the spotlight it deserves.
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