Like all brands, we want our business decisions to be data-based. In 2023, we were interested in expanding our services to create a new AI marketing venture called Copper Key. The problem? We didn’t have enough data to determine if this would be the right move. To find out, we decided to create a new proprietary agile content marketing process to test market demand for Copper Key—and use this smart, repeatable testing system for future campaigns.

Dropbox