Like all brands, we want our business decisions to be data-based. In 2023, we were interested in expanding our services to create a new AI marketing venture called Copper Key. The problem? We didn’t have enough data to determine if this would be the right move. To find out, we decided to create a new proprietary agile content marketing process to test market demand for Copper Key—and use this smart, repeatable testing system for future campaigns.
Rothman Family Institute for Food Studies
Brand Strategy, Content Creation, Content Strategy