How Marketers Create and Consume Content
As content creators, we’re often so wrapped up in content, so focused on getting inside consumers’ minds, we totally forget that we’re consumers too. Our thoughts, behaviors, and interactions with brands are no different. If anything, they give us more insight into the role content plays on the path to purchase. So, why don’t we look to our own behavior when we consider what content resonates?
Inspired by this idea, NewsCred decided to survey marketers about their own consumer behavior during its 2016 #ThinkContent Summit, which brings together marketers across all industries, and came to us to visualize the survey results. Instead of a traditional static infographic, we visualized the results through an animated infographic, combining both Column Five and NewsCred brand colors to bring the data insights to life.
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