Redis

Motion Graphics Case Study: Redis's Developer-Facing Brand Launch

Content Creation

Executive Summary:Redis, the leading in-memory data platform for developers who build fast apps, needed to reintroduce their freshly rebranded story to the world. They wanted to bring their “See how fast feels” promise to life through video. We delivered a motion graphics series and sales enablement content that embodied speed itself. Smooth animations, clean visualizations, and kinetic text delivered information across 10+ explainers and product demos. The result: 1.9 million collective views, a minimal design approach that made production faster and viewing easier, and a complete content ecosystem that gave Redis the tools to strengthen customer relationships across every touchpoint.

Reintroducing Redis to Developers Through Motion Graphics

Redis is a leading data platform that helps users build fast apps—fast. Having recently rebranded, Redis was eager to reintroduce their brand story to the world. We were happy to help bring that story to life through a series of compelling videos and supporting content.

Redis sits at the center of the modern data stack, powering real-time applications for enterprises across financial services, gaming, healthcare, and SaaS. Their developer audience is technical, busy, and skeptical of marketing that talks past the work. The brand launch needed to land with that audience without slowing them down. Motion graphics gave Redis a way to communicate complex platform value in seconds, not paragraphs, and the campaign system extended naturally from short explainers into product demos and sales-enablement assets that field teams actually use.

Motion graphics delivered information by making viewers' lives easier.

“See how fast feels” is the Redis tagline, and this ethos inspired every part of video production. For the 10+ explainer videos and product demos, we combined smooth animations, clean visualizations, and kinetic text to deliver information quickly and effectively. This minimal approach benefitted production, allowing us to create videos more efficiently. It also helped viewers get through videos easily—and get on with their day.

The motion graphics approach paired Redis brand colors (the signature red, the dark navy, the cream) with a kinetic-text design system that could carry product information at speed. Storyboard frames isolated single ideas: “optimize for joy,” “4.4M downloads last year,” “14M docker pulls a day.” Each frame held the screen for the moment the viewer needed and moved on. The result was a video series that fit into developer attention spans without sacrificing the brand-promise narrative.

Sales enablement content synthesized complex data platform concepts.

For additional supporting content, including a sales one-pager, we used data design to visualize concepts and present information in an easily digestible format. Additional supporting assets also reinforced the Redis brand story, creating more customer touchpoints across channels.

The sales enablement program included a sales one-pager, a presentation deck system with 12 reusable slide templates (cover, US map, six-chart comparison, 13-month timeline, callout tables, CTA dividers, and brand-tagged closing slides), and supporting product collateral. Each asset reinforced the Redis brand voice across pre-sales, demo, and post-meeting touchpoints, giving field teams a consistent visual system to lean on whether they were talking to a developer audience or a CFO.

The result: Redis told their developer brand story far and wide.

With 1.9 million collective views and a fresh batch of sales enablement, Redis has the tools they need to create stronger relationships with their audience.

"Column Five is a collection of some of the smartest, most talented people that I’ve ever worked with. They have a unique superpower for taking your ideas and making them 50x better."

Keith Messick, CMO Redis

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