Our Top 5 Content Marketing Resolutions

The New Year is a great opportunity to take stock of life, set goals and work toward them. And when it comes to your content marketing efforts, it’s no different. Here are our top 5 content marketing resolutions for 2015.

1) Get Healthy: It’s likely that your content marketing strategy isn’t working as well as it should be. Take this opportunity to look at what is and isn’t working for you. Do you have a documented strategy? Are you spending too much time on your blog and not enough on social? Are you investing tons in content that never sees the light of day? Focus on trimming the fat and optimizing your efforts.



Source: “B2C Content Marketing 2015: Benchmarks, Budgets, and Trends—North America” (Content Marketing Institute)

2) Reassess Your Budget: Each year gives you the chance to look back at what you spent and determine if it was, in fact, worth it. Content marketing moves quickly; your brand may need to invest in new platforms and content types to increase ROI. No matter where your dollars are, ensure your metrics can still justify the spend.




Source: “B2C Content Marketing 2015: Benchmarks, Budgets, and Trends—North America” (Content Marketing Institute)

3) Try New Things: It’s easy for your brand publishing to get stale. At Column Five, we remind ourselves to experiment often to inspire ourselves, our partners, and our larger audience. It’s likely you’ve fallen into a content creation rut, creating the same blogs or infographics over and over. Explore new content types to see how your brand might branch out. Have you ever created an interactive infographic? A video? Commit to trying new things.

4) Work Smarter, Not Harder: There’s nothing more frustrating than sinking tons of time, energy, and money into a single piece of content that barely makes a splash. Try the Divisible Content approach to help your brand create a large batch of content with minimal effort.



5) Give more: Sharing is a noble deed—particularly when it comes to knowledge. Whether it’s for your consumers or others in your industry, sharing what you’ve learned is the best way to become a thought-leader and garner trust. Whether as a regular contributor to a publication or on your own blog, regularly sharing your insights is a great way to build stronger relationships.

Want more on creating great content marketing?
Of course, if you need a little help with your content, we’d love to chat