One of our favorite forms of visual content is motion graphics. Motion graphics have the unique ability to appeal to the user’s main sensory inputs (visual and audible). Most visual content is simply that: visual. But motion graphics add a new layer of sensory input into the mix. The marriage of visual and audible input drastically increases information retention and comprehension—making motion graphics a great medium to leverage for brands looking to tell more complex stories.
Below, we look at 6 motion graphic examples that are all great in their own way. Whether it’s the actually design, animation, or music composition, these motion graphics are some of our favorites. Hope you enjoy them as much as we do!
They say knowledge is power, but how do we make knowledge powerful? The challenge of communicating information becomes especially difficult when trying to convey a message full of complex data, which is often difficult to quickly and clearly interpret to the naked eye. This motion graphic example looks at some of the many visual techniques used to communicate information effectively to a large audience. We love this motion graphic for it’s practical content and clear message.
One of our favorite motion graphic examples from a design perspective is this minute-long motion graphic from Aria Systems. The 3-D design, awe-inspiring animation, and perfect music composition all come together to form a beautiful piece of visual content. This motion graphic is a great example of “focusing on the details.” The small shadows, glossy bevels, and intricate illustrations make the piece leap off the screen.
As we continually come up with new ways to use our world’s resources and technological advancements more efficiently, it can be easy to forget others in the world are still incapable of producing enough food for their families and communities to thrive or sometimes even survive. This motion graphic, Powering Agriculture, looks at how clean energy technology to help impoverished people around the world. This motion graphic example does a great job of thoroughly explaining the correlation between energy and agriculture, walking the viewer through a very detailed idea that stresses energy’s effects on the food we produce. A great explainer video with a great message always gets our vote!
Explainer videos are great for communicating complex information in an engaging way. By combining visual cues and auditory stimulation, these videos leverage the human visual communication system to maximize viewer comprehension. Explore the science behind their efficacy in this great video. The voice-over, retro style, bold colors, and upbeat tempo really engage the viewer. This motion graphic has quickly become one of our favorites for the simple fact that it is an explainer video…about explainer videos. So meta.
40% of food in the United States ends up in landfills, and the average person wastes 244 pounds of food each year! To showcase these staggering stats, the folks at NBCUniversal created the No Food Wasted motion graphic for Earth Day 2015. We really like the subtle texture in the motion graphic’s illustrations, as well as the music composition and clear message. All in all, it’s a great practical piece of visual content that’s short and to the point.
When training for that next marathon, long-distance bicycle ride, or weekly soccer game with your friends, nothing will slow you down faster than an injury. That’s why KT Tape created this awesome motion graphic to help promote their product to athletes all around the world. This motion graphic dives into how the product can effectively help your athletic injury and get you back in the game. We especially love the unique design of this motion graphic. The illustrations almost have a hand-drawn feel to them, and the combination of bold colors on the background really bring this motion graphic to life.
Hopefully you’ve enjoyed the compiled list of motion graphic examples above. If you have a great motion graphic example you’d like to share, let us know in the comments below. Also, if you need any help creating your own motion graphic, don’t hesitate to reach out. We’d love to chat!