Why Building a Brand Is the Secret to Future-Proofing Your Business

Why invest in a strong brand? It’s not just for vanity’s sake. Here are four huge reasons you should focus on building a brand now.

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7 Simple Questions to Find Your Brand Voice (with Free Template)

Make finding your brand voice easier. Use these helpful questions (and free template) to hone in on who you are and how your brand should sound.

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How to Ditch Growth Hacking and Focus on Brand Building

Growth hacking is good for short-term gains, but brand building is the key to long-term success. Try these five ways to start putting your brand first.

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Why These 5 Brands Succeed with Minimal Marketing

Can you really succeed without marketing? These brands prove you can. Find out how they do it—and what you can learn from them.

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The Ultimate Rebrand Checklist: What to Know Before You Start

A rebrand takes a ton of work, so make sure your ducks are in a row. Here are the six things to know and do before you start.

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How to Rollout Your Rebrand (and Get Everyone On Board)

You want your rebrand to make the most impact, so set yourself up for success with these 5 tips to help the launch go smoothly.

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5 Ways to Sabotage Your Brand Strategy (Without Realizing It)

Think you have a strong brand strategy? Make sure you’re not making these common mistakes before you hit the ground running.

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15 Examples of How to Do a Rebrand the Right Way (Plus Tips)

A good rebrand is a thing of beauty. Here are some of our favorite rebrand examples across industries, from non-profits to automobiles.

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How “Best Story Wins” Became Our Brand Philosophy (and Tagline)

After a decade in business, we’re lucky to say we know why we come to work each day. Here’s a little more about our brand philosophy.

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7 Huge Logo Design Mistakes to Avoid at All Costs

Don’t let rookie mistakes sabotage your logo design. Here’s what to keep an eye out for, plus tips to help you design a logo that lasts.

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