Spaceship Earth: How Do You Shape Your Brand?

How should you approach your brand’s content? Find out why you might want to model it after Epcot’s Spaceship Earth.

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A Step-by-Step Guide to Creating a Powerful Brand Identity

A strong brand identity takes critical thinking and creative work. Here’s how we build a flexible visual language from scratch.

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Why the Ocean Inspired This Beautiful New Branding for UCI

Find out why the Ocean became the design inspiration for the new branding for UCI Applied Innovation and The Cove.

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The 4 Things Your Brand Style Guide Is Missing

Your brand is communicating in more ways than ever, using new tools and mediums to get your message across. From tweets and annual reports to infographics and sales collateral, your content reaches many audiences, both internal and external. And at each touch point, a unified visual identity is necessary to create a consistent brand experience. A robust brand style guide is the best way to ensure that visual presentation is unified, but your brand managers and designers will only adhere to what’s included.

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