How to Work Proactively Through Times of Change

Column Five is now offering coaching services to help brands get unstuck. Find out how we can help get your marketing back on track.

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10 Signs You Need to Refresh Your Brand Identity ASAP

Is your brand identity working for you? Here are the telltale signs you might need a new one, plus our best tips to fix what’s wrong if you do.

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10 Tips to Tell an Interesting Brand Story (With Clever Examples)

Not sure how to tell your brand story? Here are 10 excellent examples of simple, creative, and engaging brand storytelling across platforms.

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7 Simple Tips to Design a Beautiful and Effective Visual Identity

We share our simple tips to design an excellent visual identity, along with handy tools, templates, and examples to make it easier.

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Free Visual Identity Checklist (With Design Tips, Tools, and More)

Find out what you need to include in your visual identity, plus get our best tips (and a handy checklist) to bring yours to life.

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How to Fix the 7 Biggest Mistakes in Your Brand Messaging

Does your brand messaging convert? If not, you might be making one of these mistakes. Find out how to fix them and craft stronger copy.

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How to Choose Your Brand Name in 5 Simple Steps

To set your brand up for long-term success, you need the right brand name. Follow our simple guide to find yours quickly and easily.

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15 Perfect Tagline Examples from Brands of All Sizes

You don’t need to be Nike to write an awesome tagline. Here are our favorite examples of strong taglines from brands of all sizes, across all industries.

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The Top 10 Rebrand Mistakes (and How to Avoid Them)

Don’t let little mistakes cause big problems when you rebrand. Find out what to avoid—and how to make your rebrand a success from day one.

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Is It Time to Rebrand? Here Are 7 Reasons It Might Be

A rebrand can be disastrous if you don’t know why you’re doing it. Here are 7 legitimate reasons to consider a rebrand (and justify it to your team).

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