Everything to Include In Your Visual Identity (Plus Tips & Checklist)

Not sure what to include in your visual identity? Here’s a handy checklist, plus a few helpful tips to create a visual identity that grows with your brand.

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9 Signs It’s Definitely Time for a New Visual Identity

Don’t dive into a rebrand just because you think it’s time. Here are the telltale signs to figure out if a fresh visual identity is what you really need.

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6 Ways to Use Good Design to Connect with Gen Z

How do you make a genuine connection with Gen Z? Find out how good design and strong content can help you make an impact with this new generation.

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15 Brands With a Visual Identity That Perfectly Captures Their Personality

A great visual identity isn’t about design; it’s about creating a better brand experience. Here are 15 of our favorite brands that do it right.

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How 7 Brilliant Brands Tell Their Brand Story Through Content

From fashion to liquor, find out how these unique brands share their brand story through every piece of content they make.

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Every Question You Need to Ask Before Starting Your Rebrand

If you’re ready to rebrand, it’s important to know where you’re starting from. Find out how to do a brand audit survey to help you rebrand the right way.

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9 of Our Fave Books on Branding (If You Have No Idea What You’re Doing)

From design to strategy, here are the branding books that helped us build our business, cultivate a better culture, and create a stronger brand.

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7 Examples of Super Creative Brand Storytelling for Very Boring Products

You don’t need an exciting product to do great marketing. These brands that prove you can create great brand storytelling—no matter what you’re selling.

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The 5 Ingredients You Need to Tell a Brand Story That Resonates

How do you make people invest in your brand story? Here are the five essential elements you need to tell a story that captures their attention.

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How to Do a Rebrand (Without Losing Your Damn Mind)

If the thought of a rebrand makes you feel exhausted, you’re not alone. Follow our 5-step process to get through a rebrand with less stress and better results.

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