How do you get the most results from your content marketing? With a killer content marketing strategy. Of course, in a real-time world, it can be hard to plan ahead. When news stories break or a product launch gets postponed, you have to adapt your content while keeping your long-term goals in mind. And no matter what you publish, you also have to keep everyone from your sales team to your social following happy. It often feels like you’re serving two masters—or five or six. But with the right planning, you can create a long-term strategy that saves your energy and your sanity.
A well-crafted, long-term strategy has built-in flexibility and a solid foundation, letting you fill in your content needs as you go—even if (and when) your larger goals change. It means you can stay agile enough to react to the latest trending hashtag while scheduling production for your next evergreen infographic. (Trust us, we did it last week.)
Want to know how? Check out our new e-book, How to Build a Long-Term Content Strategy in a Real-Time World. We cover everything you need to know to create a strategy that works for you, including:
- Why a long-term strategy saves you time, energy, and money
- How to identify your objectives
- What type of content will serve your objectives
- How to map content to your objectives
- How to effectively schedule content
- Plus get our free 2015 editorial calendar to help your planning
Check out the e-book, and let us know your tips for creating a content strategy.