In a world where it’s increasingly harder to stand out, you need unique content to gain a competitive advantage. Luckily, your brand already has a powerful secret weapon that can help you gain fans from all spheres. Spoiler: It’s your culture.
Built on your Brand Heart, your culture is the key to show people who you are and what you care about, helping you create meaningful connections with your customers and attract the employees who will support your brand long term. If you want to succeed in marketing, learn how to turn your Brand Heart into content that matters. In this guide you’ll learn:
- Why culture matters
- How to brainstorm culture ideas
- Tips to bring your Brand Heart to life through content
*For more tips on creating culture marketing, see our Culture Marketing 101 guide.