Content marketing can be chaos in a real-time world. You’re tasked with creating content around the latest trends, while still serving your core audience and making sure everything you do aligns with your long-term goals. How do you stay sane? With a well-crafted, long-term strategy that has built-in flexibility and a solid foundation. In this guide you’ll learn:
- Why a long-term content strategy saves you time, energy, and money
- How to identify your objectives
- What type of content will serve your objectives
- How to map content to your objectives
- How to effectively schedule content
It’s everything you need to create content marketing that actually works.