Infographics aren’t a new phenomenon, but they’ve grown in popularity over the last decade. More and more brands, creatives, and consumers are seeing the value of infographic design. Infographics can help communicate information in numerous ways, and we’ve compiled some of our favorite infographic designs to show how. Some of these infographic design examples are more practical, “how-to” stories, while others shed light on important social issues. But they all have (at least) one thing in common: They look badass. We hope they leave you inspired to create your own infographics. Enjoy!
As the market becomes saturated with infographics, finding unique and creative ways to rise above the noise is essential. This LinkedIn infographic does just that in two ways. The first is its thematic approach to the content. Rather than providing a matrix outlining when to post certain types of content, LinkedIn uses a metaphorical theme of a healthy diet. This thematic approach helps make the subject matter more exciting and understandable to the average consumer. Second is the use of photography. With photos of meats, vegetables, and grains, the infographic design takes on it own personality. What could be better? We’re left with a great resource that’s amazing to look at.
Choosing a color is the best/worst decision about any purchase. Buying a new car? Cool. What color did you pick? Decorating your baby’s nursery? Awesome. What color are you painting it? With color adding so much meaning to our everyday spaces, Kelly-Moore Paints decided to combine color and music in one seriously awe-inspiring infographic. More conceptual art piece than infographic, this graphic creates colorful data visualizations to represent some of our favorite music albums, delivering one of our favorite infographic design examples that we never get tired of looking at.
You can’t have an infographic design roundup without featuring a map of some kind. (We’re pretty sure it might be a law.) Luckily, this infographic by AppliedTrust is a tourist’s guide to sights and the trails of Boulder, Colorado, leaves us with some serious wanderlust. With a bit of a retro style and intricate illustrations, this infographic proves a great practical resource for the hipster traveler in us all. So, print this poster, stick it in your Herschel bag next to your Toms shoes, and get ready for one happy adventure in The Centennial State.
Fats get a bad rap. We’ve all heard how curbing our fatty food consumption will help us lose weight. But according to this awesome infographic by Massive Health, carbs (not fats) may really be to blame. This infographic does an excellent job of walking the reader through a somewhat complex process, while still maintaining a single takeaway: Fats don’t make us fat; carbs do. What’s more, visual learners can stand up and applaud the clear illustration style that accompanies it. Thanks, Massive Health! Now I don’t have to read chapter 3 in my Health and Wellness class.
Great infographic design starts at the content level. A good dataset or narrative is the backbone of any infographic. This infographic, produced by GOOD, examines the income levels among different religious groups in the United States. With an unbiased approach, it does an amazing job of visually presenting the data so that readers can infer their own conclusions—carefully opening up conversation around a somewhat touchy topic.
Health care has been a major social issue for decades, and that’s likely not changing anytime soon. This infographic by Avalere Health takes a look at pending proposals for cost-effective Medicaid and Medicare programs. Although the subject matter is very specific to users in the healthcare space, the map style and infographic layout are top-notch by anyone’s standards. The clean design, use of white space, and color palette all come together for one seriously visually appealing piece of content.
Here, Captora breaks down the tracking tools and metrics that marketers find most useful in gaining a full perspective into the results of content marketing strategy. From a design perspective, we love the balance between photo elements and vector illustrations. It keeps you hunting for nuance. And the modular layout of the overall infographic enables users to quickly find the content that interests them and focus on specific parts of the story.
As seen in the Kelly-Moore Paints example above, color’s huge impact in the world around us also extends into our business interactions. In this infographic, Marketo notes the use of color from a branding perspective. How do customers react to certain colors? What do colors say about your brand? These are the questions this infographic sets out to answer. Not just an amazing resource for brand managers, it’s also a really well-designed infographic that continues to stand the test of time.
The topic of marijuana legalization is nothing new, but the conversation has shifted in recent years, as laws relax in various states throughout the U.S. Taking a more journalistic approach to join the conversation, the folks at Digit sought to examine shifting public opinion, new taxation policies, and how global economies function under legal marijuana status. The infographic design is also a driving force behind the popularity of this graphic. Its subtle use of texture, clear breakdown of sections, and overall sharp design make this piece a well-balanced visual asset.
Feeling inspired by these 9 infographic design examples to try new things in your own content marketing or personal design projects? Well, get to it! We can’t wait to see what you create. If you have any questions, comments, or examples that you think should’ve made the list, let us know in the comment section below! We love hearing about good design and hope you enjoyed the post.