Infographics aren’t a new phenomenon, but they’ve grown in popularity over the last decade as more and more brands, creatives, and consumers are seeing the value of visual content. It’s no surprise. Infographics can help communicate information in numerous ways, no matter your message.
To show you just how versatile the medium is, we’ve compiled some of our favorite infographic design examples. Some of these pieces are more practical, “how-to” stories, while others shed light on important social issues. But they all have (at least) one thing in common: They look badass.
We hope they leave you inspired to create your own infographics.
As the market becomes saturated with infographics, finding unique and creative ways to rise above the noise is essential. This LinkedIn infographic does just that in two ways.
First, it takes a thematic approach to the content. Rather than providing a matrix outlining when to post certain types of blog content, LinkedIn uses a visual metaphor to communicate the information. This helps make the subject matter more exciting and easier to understand.
Second, the use of photography is visually appealing. With photos of meats, vegetables, and grains, the infographic design takes on its own personality. What could be better? We’re left with a great resource that’s amazing to look at.
Learn more about LinkedIn’s content strategy to find out how they take advantage of visual content.
Choosing the right color is a challenge, whether you’re buying a new car or decorating your nursery. Kelly-Moore Paints knows this, so they came up with a brilliant idea: Why not choose a color based on your favorite music? It’s a novel and fun why to provide a service, but best of all, it’s also a beautiful infographic.
More conceptual art piece than infographic, this piece turned favorite albums into colorful data visualizations based on emotions experienced while listening to the music. The result is an infographic design example we never get tired of looking at.
To see more data visualization inspired by things in everyday life, take a look at our coffee-themed data visualization poster.
You can’t have an infographic design roundup without featuring a map of some kind. (We’re pretty sure it might be a law.) This infographic by AppliedTrust is a tourist’s guide to the nature trails of Boulder, Colorado, and it leaves us with some serious wanderlust.
With a bit of a retro style and intricate illustrations, this infographic proves a great practical resource for the hipster traveler in us all. So print this poster, stick it in your Herschel bag next to your Toms shoes, and get ready for one happy adventure in The Centennial State.
For more travel-related visualizations, check out our interactive map of San Diego.
Fats get a bad rap. We’ve all heard how curbing our fatty food consumption will help us lose weight. But according to this awesome infographic by Massive Health, carbs (not fats) may really be to blame.
This infographic does an excellent job of walking the reader through a somewhat complex process, while still maintaining a single takeaway: Fats don’t make us fat; carbs do. What’s more, visual learners can stand up and applaud the clear illustration style that accompanies it.
If you dig health-related infographics, we have plenty for you to check out.
Great infographic design starts at the content level. A good data set or narrative is the backbone of any infographic.
This infographic, produced by GOOD, examines income levels among different religious groups in the United States. With an unbiased approach, it does a fantastic job of visually presenting the data in a straightforward way—carefully opening up conversation around a somewhat touchy topic.
Great data visualization can do a lot for tough topics—if you know what you’re doing. Find out how to design charts and graphs the right way before you attempt it.
Not all infographics have to be static. This Newscred infographic (or infoGIF) proves this, as it visualizes the brand’s survey findings in a creative way.
The data visualization is presented along with animated illustrations that reflect the survey question. Even better, the graphic was designed modularly, allowing it to be sliced up into stand-alone panels, which can be published in blog posts, on social, etc.
To see more data come to life, check out our interactive infographics.
A good infographic can enhance any subject, as this photo-heavy piece shows.
From a design perspective, the balance between photo elements and vector illustrations is visually stimulating, while the modular layout enables users to quickly find the content that interests them.
If you’re a fan of photo-based infographic design, you might like to take a look at this piece too.
On the opposite end of the spectrum, illustration can also be used well in infographics. Financial company Digit had a unique concept: Tally up exactly how much a “good time” would cost, according to the lyrics of different songs.
The information is accompanied by detailed illustrations of all the trappings described in the songs, offering an entertaining (and slightly whimsical) presentation.
Illustrations are a great technique for narrative storytelling in infographics. You might also take a look at this Course Hero series, which visualizes famous novels.
9) Seeing Green
The topic of marijuana legalization is nothing new, but the conversation has shifted in recent years, as laws relax in various states throughout the U.S.
Taking a more journalistic approach to join the conversation, the folks at Digit sought to examine shifting public opinion, new taxation policies, and how global economies function under legal marijuana status.
Naturally, the infographic design is also a driving force behind the popularity of this graphic. Its subtle use of texture, clear breakdown of sections, and overall sharp design show how to use a visual theme (e.g., weed) but not overpower the graphic.
We love to celebrate good design, so leave us a comment or link if you’ve found other awesome infographic examples. And if you’re inspired to make your next infographic, here are some more articles that might help:
- Learn how to craft an effective infographic narrative.
- Avoid these 8 design mistakes in your next infographic.
- Find out how to optimize your infographic for more traffic.
Of course, if you have any questions or need a little help, we’re always happy to chat. Until then, good luck!